the a.b.c. smile
Cosmetic dentist in Oxford Circus, London
- Address
- 69 Mortimer St, London W1W 7SF
- Phone
- 07921 844948
- Website
- abc.dental
- Public rating
- 4.5+ stars in 100+ reviews (Google reviews, Sep 2026)
NHS and registration
- Registered with the Care Quality Commission since 28 October 2021. CQC page for this location (provider: ABC Smile Ltd). CQC care directory, 1 October 2026.
Treatments with their own page on its website
Pages on the practice's own website, read in October 2026. A page describing a treatment is the practice's own claim.
How it compares in London
| the a.b.c. smile | London median | |
|---|---|---|
| One- and two-star share of written reviews | 2% 3 of 134 written reviews | 6% |
| Open on Saturdays | No Listing hours | 45% of practices |
33 written reviews in the 12 months to 10 September 2026, 94% of them four or five stars.
What patients mention
How the visit felt
- Invisalign, braces or retainer treatment
- Appointments without feeling rushed
- Made to feel comfortable and relaxed
The team and the practice
- Kind, gentle and approachable staff
Why patients came
- Recommendations to people choosing a dentist
Counted across all 134 written reviews up to Sep 2026: each theme's wording was found in every review, and samples were read to measure how many matches are really about it, so counts are estimates. Themes are shown only when at least 90% of sampled matches were on topic. How we count
Opening hours
| Monday | 10am–6pm |
|---|---|
| Tuesday | 11am–7pm |
| Wednesday | 11am–7pm |
| Thursday | 11am–7pm |
| Friday | 9am–6pm |
| Saturday | Closed |
| Sunday | Closed |
From its business listing, Sep 2026. Bank holiday hours may differ.
Access and payment
Pays by: Credit cards, Debit cards, Contactless and mobile pay
As set on its business listing, Sep 2026.
What the practice says
Discover the artful dentistry in the hands of Dr. Edward Li and the meticulous care of Dr. Tanya Patel. Working with you to create your individually perfect smile through contemporary dentistry in the heart of Fitzrovia, London.
The practice's own description on its business listing.